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Xerox Restructures Sales Organization, Confirms New Layoffs

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Xerox today announced a redesigned sales market structure that it says reduces redundancies, unifies sales engagement, sharpens regional focus, and positions the company to reclaim market share and drive growth. The new structure will be in effect in the second quarter of 2026

The model is built around a streamlined, integrated sales system that it says will enable stronger client outcomes, reduced service costs, and increased sales efficiency while tapping into high-value opportunities in Print, IT Solutions and Digital Services, and Graphic Communications

Global Regional Structure 

The updated framework is organized into three regional models: North America, Western Europe, and the “Rest of the World,” supported by a dedicated Global Production Print Services division and two specialized teams focused on Distribution and Inside Sales

Key elements include: 

  • North America and Western Europe coverage is redesigned to a unified segmentation model. Direct sales will concentrate on Enterprise and Corporate clients, while partners take on expanded hardware fulfillment and SMB coverage supported by Inside Sales, strengthening consistency, scalability, and operational simplicity across both regions. 
  • Xerox is introducing a global “go-to-market” framework for its Graphic Communications business that’s designed to fully leverage the company’s refreshed production print portfolio. 

The “Rest of the World” segment is organized into two distinct operating units: 

  • A dedicated Asia-Pacific organization, focused on accelerating growth in priority markets through targeted share-gain initiatives and stronger partner collaboration.   
  • An International Operations organization covers the remaining geographies, operating under a  hybrid model designed to protect profitability while maintaining selective growth focus.   

New Leadership Appointments 

To support the new structure, Xerox has appointed the following leaders:
 

  • Clay Mooring – North America Managed Accounts  
  • Karl Boissonneault – North America Channels and Partners 
  • Thomas Valjak – Western Europe Channels and Partners 
  • Danny Molhoek – Western Europe Managed Accounts 
  • Cindy Arbeau – Xerox Digital Sales 
  • Mandeep Saini – APAC, OEM, and Alliances 
  • David Dyas – International Operations 
  • Yolanda Camberos – Distribution Operations 
  • Terry Antinora – Global Production Print Services 

“Unifying the Xerox–Lexmark sales model allows us to eliminate redundancies, improve efficiency, and increase our ability to deliver value as we sharpen our focus on sustained revenue, profitability, and long-term performance,” explained Jacques-Edouard Gueden, chief revenue officer at Xerox. “With a go-to-market model aligned to each region and supported by strong partners and experienced teams, we are building a sales engine that is more focused, more efficient, and better positioned to compete.” 

Layoffs

Meanwhile,  a Xerox spokesperson has confirmed the company is undergoing a workforce reduction as it continues to integrate Lexington International. Xerox is said to have notified affected employees on February 12th, but would not confirm which locations the layoffs would occur.

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