This Week in Imaging: Going Green Can Help Printer Companies Earn More Green
Of interest this week was Quocirca’s release of its forecast for the top-10 print-industry trends for 2024.
Overall, it’s hard to take issue with any of these projected trends. For instance, Quocirca highlights the use of artificial intelligence for minimizing printer and MFP downtime. How this can be done remains to be seen, but any vendor that can minimize one of the biggest headaches of printers – downtime and errors – will get an important edge over competitors.
Also of note is a trend for the increased importance of sustainability among customers. The firm notes that its own research shows that 70 percent of organizations say it’s important their print supplier provide a range of sustainable products and services, and 69 percent say it’s important print suppliers show they’re reducing their own environmental impact.
HP Perceived as Sustainability Print Leader
Research indicates that printer companies that can demonstrate they are actively reducing their own and customers’ impact on the environment will have an important edge. According to Quocirca’s recent survey of IT decision-makers in the U.S., U.K., France, and Germany, HP Inc. leads in brand perception as the sustainability leader. Canon holds second position, with Epson in third position (see here for more), and Xerox is also listed as a leader.
That said, virtually all printer companies have stressed their commitment to protecting the environment and reducing greenhouse-gas emissions, with everything from cartridge-recycling, machine remanufacturing, to factories powered by solar panels. In our opinion, it’s not only the right thing to do, but it’s also good for business.
(Editor’s Note: This week’s news includes news from this week as well as from the previous U.S. holiday week.)
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