This Week in Imaging: Does HP Really Have 157 Printer Models?

A recent Linkedin post caught our eye when its author claimed that HP Inc. has 157 different printer and copier/MFP models. That is admittedly a lot of different models.
On the plus side, many different models enable HP to target different budget levels and customer needs, from a home office printer, to A3 copier/MFP, to industrial production printer.
Another advantage on the consumer side in retail stores is that by offering multiple choices, HP can fill shelf space and stop rival brands from placing their own brands.
However, there are some disadvantages. First, too many similar options can confuse buyers and lead to decision fatigue or lost sales. It also adds to manufacturing complexity, as tracking endless parts and variations makes assembly harder and increases the risk of production errors.
But does HP really have 157 printer models? The answer is yes and no. That 157 number includes many different variations. For instance, there is one foundational printer or MFP, but some variations include automatic duplexing, WiFi connectivity, consumables subscription, etc. In our experience, we’ve seen up to five different variations, all based on one foundational model.
Main HP Printer Families
HP divides its current lineup into several major series:
- DeskJet and ENVY: Entry-level and all-in-one inkjet models for basic home use and photo printing.
- OfficeJet and OfficeJet Pro: Higher-speed all-in-one inkjet models for home offices and small businesses.
- Smart Tank: Cartridge-free inkjet models designed for ultra-low cost-per-page printing. These models feature ink tanks that are refilled with bottles of ink.
- LaserJet and LaserJet Pro: Black-and-white or color laser printers built for high-volume office workloads.
- LaserJet Managed and Enterprise: A3 enterprise MFPs for enterprise document workflows and higher-volume workloads.
- DesignJet and Specialty: Large-format plotters and printers..
- Industrial and Prototype 3D printers.
The number of base configuration models varies by regional availability, retail partnerships, and generation updates, and probably ranges from about 30 to 50.
How do HP’s main rivals stack up when it comes to number of models?
Xerox
Xerox’s product portfolio consists of roughly 30 to 40 primary printer and copier/MFP models available directly on the official Shop Xerox platform.
Because Xerox focuses almost entirely on corporate, small-business, and industrial production environments rather than the consumer home market, its catalog is much tighter and less prone to retail-exclusive model variations than HP’s.
Xerox’s core lineup consists of:
- A4 Desktop Printers: These make up the bulk of individual models (around 30 machines) divided between standalone printers and MFPs, all built for home offices and small workgroups. These models have recently been augmented with Lexmark models.
- A3 Workgroup Copier/MFPs: These represent a smaller pool of about 10 to15 foundational models built for enterprises.
- Production Presses: A specialized handful of heavy-duty digital presses such as the PrimeLink series that are designed for dedicated print shops, universities, and commercial graphic designers.
Canon
Canon’s catalog is massive, typically consisting of over 100 different printer and copier/MFPs models actively sold worldwide at any given time.
A look at Canon USA’s website shows about eight A3 office MFPs and printers; 13 production-print systems; and almost 40 large-format Pixma and imagePrograf models. On the consumer inkjet side, there’s about 11 MegaTank Pixmas and 24 Pixmas, and for the small office, there’s about seven imageClass laser-based models. That brings us to a little over 100 models, which will of course fluctuate based on region. And like HP, there is some overlap in models that have only small differences.
Summary
In our opinion, a large number of models isn’t excessive, simply because there are so many different segments within the printer market, since customers have vastly different needs and applications, from commercial photo printing, to casual home printing, to high-volume office printing and digitized office document workflows, to large-format printing for graphics and signage, to high-end production printers for printing books, catalogs and direct mail. When you consider this, a 100 different printer models may seem like a lot, but actually is not.
This Week in Imaging
Financial Reports
HP Reports Record Revenue for Third Quarter, Earnings Boost from Tariff Refunds
General Plastic Reports Financial Results, Working Capital Loan to Katun Subsidiary
Legal Briefs
HP Disputes Huawei’s Partnership Claim, Says It Was Forced into Patent Licensing
Commercial and Prodution Printing
Epson Adds SureColor S7170 Print Cut Edition
Market Research and Reports
Steady Growth Forecast for Inkjet-Printer Market – from Home to Industrial
Imaging Supplies
How Zhuhai, China, Became the Printer-Cartridge Capital of the World
Office Printers and Copiers
How Cloud Printing Has Displaced the Once-Ubiquitous Print Server
Acquisitions
UBEO Acquires Texas Dealer CMC Business Systems

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