HP Announces New Enhancements to its Amplify Channel-Partner Program

Today at the HP Amplify Executive Forum, HP Inc.’s partner roadshow, the company unveiled a number of new partner benefits, which it says are aimed at driving greater partner collaboration, training opportunities, and community engagement. The new partner benefits are part of HP Amplify Partner Program, HP’s program that provides various tools and resources for driving its reseller partners’ selling and growth.

The enhancements include enhancements to the Amplify Data Insights program; the global expansion of its Amplify Impact partner sustainability program; and a new partner training and engagement platform, called HP Curiocity.

HP Amplify Data Insights

Launched nearly one year ago, HP Amplify Data Insights gives partners immediate access to a set of data analytics each aimed at influencing the customer buying journey. HP says it continues to collaborate closely with partners to sharpen their digital skills by equipping them with valuable research throughout the purchasing experience.

The company noted that studies show that companies that leverage actionable intelligence experience faster growth versus companies not using this type of intelligence. With 98 percent of HP’s channel partners sharing data, more than 14 billion data points are updated in the platform weekly, ensuring real-time access to insights designed for each partner’s business.

New Analytics Tools

HP says it’s expanded its customer-level insights available through the use of advanced analytics – resulting in customer-ready, targeted opportunities for partners to immediately act upon. New automated tools are designed to integrate directly with partner sales systems, thus simplifying the way data is collected and delivered to participating partners to convert insights more easily into sales-drive actions.

Each of these enhancements is designed to create a partner sales force that can be more targeted and effective in winning business.

Expanding Amplify Impact on a Global Scale

HP also announced the global expansion of this program across all markets – via a phased approach over the next two years. Ultimately, partners of all types (resellers, retail, and distribution partners), regardless of location, will have the opportunity to participate in the program.

HP says having a clear Sustainable Impact (or Environmental, Social and Governance) agenda clearly offers a competitive advantage – as evidenced by the more than $3.5 billion in new sales at HP for its fiscal-year 2021 – with HP stating that is sustainability initiatives were a “deciding factor” in those sales. It says Amplify Impact also provides partners this same competitive advantage

Launched in early 2021, HP Amplify Impact represents a first of its kind partner assessment, resource, and training program, leveraging HP’s own extensive investments and initiatives. Today, the program provides more than 10,000 partners across 43 countries with the opportunity to join HP in its efforts to generatel impact across Climate Action, Human Rights and Digital Equity. Thus far, HP says the program has been enthusiastically embraced by partners, with more than 80 percent of enrolled partners having completed the self-assessment.

HP Amplify Impact Awards

HP today also invited partners to enter its new annual HP Amplify Impact Awards, celebrating partners across five categories, including the Amplify Impact Global Leader Award, Sustainability Business Award, Climate Action Award, Diversity, Equity & Inclusion Strategy Award, and HP LIFE Award.

Winners will be announced at an awards ceremony in December 2022 and will have the opportunity to promote their award externally with badges and promotional material. Partners can learn more on the HP Partner Portal and track their performance via the Awards Leaderboard.

HP Curiocity

HP noted that recent studies emphasize the benefits of training and collaborative selling. Companies that offer comprehensive training programs have a 24-percent higher profit margin on average while 60 percent of sales professionals say that collaborative selling has increased productivity by more than 25 percent.

In response to these trends and based on partner feedback, HP developed a new platform providing enhanced training, community engagement, and rewards, all in a single program. Inspired by the open world concept and rewards system of renowned games, HP Curiocity will be rolled out via a phased approach starting later this year.

Platform highlights include:

• HP University Virtual Campus – A one-stop shop for soft skills, product, and solutions training.
• HP Community – A centralized platform to connect 1:1 or participate in community discussions.
• Rewards and recognition opportunities including promotions and contests.

Partners can learn more about HP Curiocity at the HP Partner Portal.

More Resources

• February 2022: HP Expands Amplify Impact to More Global Partners
• September 2021: At Reinvent Partner Conference, HP Launches New Managed Print Services and Amplify Data-Sharing
• May 2021: HP Extends HP Amplify Partner Program to Global Retailers
• February 2021: HP Launches Amplify Environmental, Diversity Program for Partners
• November 2020: HP: 99 Percent of Commercial Partners Registered for Amplify
• July 2020: HP Previews Streamlined Amplify Partner Program, Remote Work Solutions