Ricoh Announces New Portfolio of Marketing Services and Technologies

Ricoh USA, today announced a new suite of marketing services and technologies designed to enable mid-size organizations in healthcare, financial services, retail, and higher education to more efficiently execute marketing campaigns and improve customer communications.

The Ricoh marketing services are said to provide visibility into marketing campaign results and engagement, and allow users to optimize campaigns to more effectively reach customers and prospects.

Personalized Marketing

Ricoh noted that research that shows that 80 percent of consumers are more likely to make a purchase when brands offer personalized experiences. The company says its holistic approach to marketing services combines advanced technology with its expertise in digital, experiential, and personalized communications. This methodology is said to provide customers with the competitive advantage of an additional team of marketing experts to manage projects and initiatives

Marketing-campaign success is also said to have a significant impact on bottom lines. Tami Reese, operations manager of Intermountain Healthcare’s Design & Print Center group, said that: “With Ricoh, we’ve been able to bring in roughly $1 million in rogue spending. Their suite of marketing services enables us to measure our customer SLAs and with that assessment, we’ve improved our processes to drive greater customer satisfaction.  Working with Ricoh is worth its weight in gold.”

Ricoh’s suite of marketing services includes customized assessment, tailored consulting, and  campaign management, as well as flexible service-consumption models with billed hours for adaptability in scope and duration of contracted services, coupled with cloud-based or on-premise software solutions.

Derrick Rankin, vice President of Ricoh USA’s Professional Services, Software & Strategic Solutions, said that as the number of customer communication channels have expanded, Ricoh’s goal is to help customers efficiently develop and execute integrated marketing campaigns that effectively meet consumer expectations for always-on and omni-channel information. “Ricoh helps fill a critical void for organizations that don’t have the staff or resources to design, implement and project manage branding, communication campaigns or promotions,” said Rankin.

Ricoh’s marketing services suite is designed for mid-sized businesses, in-plants in healthcare, higher education, financial services, and retail markets, as well as creative services, corporate marketing teams, and communications organizations. The company says commercial printers can also benefit from this new offering, expanding marketing services to their customers.

For more information on Ricoh USA’s marketing services, visit the company here.

More Resources

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• May 2022: Ricoh Data Shows Print Volumes Still Well Below Pre-Pandemic Levels
• May 2022: Ricoh Reports Sharp Improvement for Fiscal Year, Posts Upbeat Forecast
• April 2022: It’s Official: Ricoh Acquires Fujitsu’s Document-Scanner Business
• March 2022: Ricoh Using Augmented Reality Platform for Remote Printer Servicing and More