New Appointments Said to Underscore Epson’s Commitment to Dealer Channel

Epson America says it’s underscoring its commitment to the commercial business inkjet market with a strategy of recruiting seasoned channel leaders, and by expanding its business printing portfolio with  research and development.

Epson recently named channel veteran Patty O’Brian as director of commercial sales for Epson’s WorkForce Enterprise and Business Inkjet products. O’Brian will be responsible for driving demand for these Epson products in the channel and accelerating revenue growth. Under O’Brian’s charge, Eric Wederbrand, former vice president of product management at SYNNEX, and Scott Blitz, former president at Arizona Office Technologies, a Xerox company, have joined Epson as the WorkForce Enterprise and Business Inkjet products regional sales managers.

Wederbrand’s and Blitz’s teams are chartered with recruitment and activation of channel partners and sales growth through those partners.

Mark Mathews, vice president of commercial sales and marketing at Epson America, commented: “The business printing market is prime for a shift in technology. With Epson’s PrecisionCore Line Head Technology and channel-first approach, Epson is the ideal company to lead this transition. With a strong leadership team in place and technology solutions designed to meet the needs of future business challenges, Epson is positioned to usher in the year of inkjet in business.”

In addition, Epson also recently appointed Joseph Contreras, formerly of Toshiba America Business Solutions, as commercial marketing executive. Contreras is responsible for leading portfolio management, strategic partnerships, software integration and support, and sales and marketing programs for Epson WorkForce Enterprise inkjet printing solutions. Prior to joining Epson, Contreras was the vice president of Product and Solutions Marketing for Toshiba America Business Solutions.

Epson says it’s also made strong investments in R&D to enhance its business-inkjet printer portfolio in order to brand inkjet as a major contender in the office-printer market and ensure the Epson brand is recognizable to both dealers and customers. The WorkForce Enterprise printer series powered by PrecisionCore is an example of Epson’s leadership in the channel space. The WorkForce Enterprise WF-C20590 color MFP offers businesses is said to be an affordable option to print in full color with print ISO speeds of 100 ppm, with the WorkForce Enterprise WF-C17590 printing at ISO  75 ppm.

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