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HP Inc. Appoints Batra as Chief Marketing Officer

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HP Inc. announced today that Vikrant Batra will succeed Antonio Lucio as its chief marketing officer (CMO). HP also announced the promotion of Karen Kahn, chief communications officer and head of Communications, Corporate Brand and Events, to the executive leadership team. Both Batra and Kahn will report to HP Inc. President and CEO Dion Weisler. Lucio plans to leave HP on August 31st.

Batra was most recently global head of Marketing for HP’s $19 billion Imaging and Printing group, and previously led marketing globally for the company’s $33 billion Personal Systems group.

HP’s Weisler commented: “The appointments are symbolic of the deep bench of talent within our marketing and communications organizations. Our corporate reinvention over the last several years has been fueled by the remarkable power of our brand – in our marketing leadership and emotional connection to our customers, and in our corporate narrative and purpose-driven positioning.

“It’s a privilege to be able to promote from within. Vikrant is an incredible marketing strategist and artisan with a unique perspective in turning insights into brilliant work. And Karen is a best-in-class corporate reputation leader who is connecting HP to the economic, cultural and social issues of our time. Our brand could not be in better hands.”

“We are grateful to Antonio for his service to HP,” Weisler continued. “With a brand that has never been stronger, it’s a testament to his leadership that we are prepared with the right team to continue to reinvent HP and drive shareholder value.”

For more information on Batra and Kahn, visit HP here and here, respectively.

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