Gartner: High-Acquisition and Start-Up Costs are Delaying Investments in 3D Printers
December 9, 2014 – Sixty-percent of organizations said high start-up costs are a main factor in the delay of implementing 3D-printing strategies, according to a new survey by market-research firm Gartner. However, the survey also found that early adopters of the technology are finding clear benefits in multiple areas.
In the second quarter of 2014, Gartner conducted a worldwide survey to determine how organizations are using or planning to use 3D printing technologies. There were 330 survey participants employed by organizations with at least 100 employees that are using or planning to use 3D printing.
“3D printing has broad appeal to a wide range of businesses and early adopter consumers, and while the technology is already in use across a wide range of manufacturing verticals from medical to aerospace, costs remain the primary concern for buyers,” commented Pete Basiliere, research director at Gartner. “3D-printer vendors must work closely with their clients to identify potential applications of the technology that may have been overlooked, and improve the cost-benefit ratios of their products. Organizations that wish to experiment with the technology without incurring start-up costs should consider partnering with a local 3D printing service bureau.”
The survey also revealed that while prototyping, product innovation, and development are the main uses of 3D printing, the technology is also being used extensively in manufacturing applications (see Figure 1).
Figure 1: Reasons for Pursuing 3D Printing
Source: Gartner (November 2014)
“The market is emerging from its nascent stage as organizations move beyond design and prototyping applications of 3D printing toward creating short run production quantities of finished products,” said Basiliere. “Based on these results and the answers to other survey questions, we predict that by 2018, almost 50 percent of consumer, heavy industry and life sciences manufacturers will use 3D printing to produce parts for the items they consume, sell or service.”
Despite this ongoing evolution, 53 percent of survey respondents indicated that managers of R&D engineering or manufacturing are the primary influencer driving any 3D-printing strategy. The CIO, CTO, and others outside of operations groups do play a role, but are not the primary decision makers.
“An interesting finding was that respondents felt overwhelmingly that using a 3D printer as part of their supply chain generally reduces the cost of existing processes, especially research and product development costs,” said Gartner’s Basiliere. “The mean cost reduction for finished goods is between 4.1 percent and 4.3 percent, which is an impressive figure. It shows that early adopters of the technology are finding clear benefits, which are likely to drive further adoption.”
When selecting a 3D printer, 37 percent of respondents ranked the quality of the finished piece as the primary factor in deciding, whereas 28 percent felt price was the most important. Only 9 percent of respondents felt that the respective categories of production speed, the range of materials the printer could use, or size of parts it could create were the most important things to consider.
Of those surveyed, 37 percent had just one 3D printer within their organizations, with 18 percent owning 10 or more. The average number of printers per organization was 5.4.
“Clearly there is much room for future growth in this market, but vendors need to work on tools and marketing that show how the technology can be applied and drive competitive advantage,” said Basiliere. “3D printing vendors that take the time to articulate the value of their product in terms that align with their clients’ needs will be well-positioned to capitalize on any future growth.”
More information on the 3D printer market is available in the report “3D Printer Market Survey Reveals Enterprise Demand Drivers for Technology, Printer and Vendor Decision Making,” which is available on Gartner’s Web site here.
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